What is an electric cooperative?
Three key phrases describe electric cooperatives:
- Locally owned and operated.
- Members first.
- Responsive to local needs.
What is Touchstone Energy©?
Remember REA (Rural Electrification Administration)? Sixty years ago, REA made such an impact on Rural America that co-ops are still known by the "REA" name. REA stood for service, good value, fairness and a caring way of doing business. Although the REA's involvement with the co-ops has decreased over the years, today we're building on the REA program with a modern brand, one that encompasses co-op values and traditions, yet communicates a vision for the future. The co-ops' new brand for today and beyond is Touchstone Energy.
Touchstone Energy encompasses an alliance of more than 550
electric cooperatives from across the country - co-ops that have united to educate today's consumers about co-ops and the benefits they offer.
The brand's tagline is "the power of human connections," and it recognizes the strength of co-op employees' relationship to their members and their community.
Four values are the foundation of every Touchstone Energy© cooperative's service to its members:
- Innovation
- Accountability
- Integrity
- Commitment to Community